The 99moves video is well made and puts a strong case together for video SEO so I really recommend giving it a watch and thinking whether you should be doing video SEO.
So why do Video SEO?
Video has been a main part of the web for years with users sharing and uploading content, which marketers have latched onto and use for promoting a number of different things.
“20 hours of video uploaded to YouTube every minute” Source: Mashable. But until now Video SEO hasn’t been thought off or even understood. The method of getting videos to rank high in search remains puzzling at best, aggravating at worst.
It’s easy to upload videos to YouTube nearly anyone can do it. With so many videos uploaded it is easy for your video to be lost in the mass of data, this is where video seo can come in. By optimising, building links etc to your video like you would with the SEO on your site you can not only just appear in YouTube for key phrases but you can appear in Google, Bing etc as well. This will increase the exposure of your video and give you maximum visibility.
The benefits of ranking high in Google are obvious but ranking a video in Google can be even more beneficial. If you look at a page of search results and you have your video appearing above the web page results this can be very appealing to the eye and attract a lot of clicks.
Here is an example of one of the 99moves case studies and what benefits it brings:
Magicard is one of 99moves clients and they have a video on a HoloKote Tool they created. They wanted this to rank for the key phrase “ID Card Security” which they don’t target on their site. So 99moves uploaded the video to YouTube applied some SEO optimisation and achieved 1st position for this phrase.
Below is a screenshot or alternatively you can search [ID Card Security] on Google:
They now have their logo appearing top of the search results and even if you don’t click and view their video you have noticed their logo which is great brand awareness. This is also more likely to be picked up and embedded on sites and shared around the web.
Video SEO could be used in many different campaigns such as:
- Trailers for films and music albums
- Politician’s campaigns
- Promoting brands & products
- Viral campaigns
- And lots more.
http://www.seomoz.org/blog/seo-for-video-content
Here are some articles that are also helpful:
http://www.zeta.net/video-marketing/marketing-with-youtube.html
http://www.markdulisse.com/blog/seo/video-seo-best-practices/
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