Videos are becoming a much bigger part of the web and lots of companies starting to include them in their marketing strategies. One of the big examples of this is viral video which has really taken of in the past couple of years.We can also see Google changing and is now including images, videos, news and other media types in its main search. So this is giving companies a real opportunity to dominate a search term in Google by having different types of media linking to their brand all over the result page.
The main type of media that has really interested me is video. People tend only to think about ranking in YouTube or Vimeo, but a trick often missed is actually ranking in Google. An example of this would be Ultra Magicard who don't have their site ranking for 'id card security' but have their own branded video which really stands out in the results. View now
The company involved in achieving this result is called 99moves and they only to do Video SEO. We will start to see more companies pop up that specialise in this field during 2010.
I think brands will really have start thinking about video SEO and get ahead of their competitors at this early stage.
Other related articles:
Mashable: How Web Video SEO is Finally Coming of Age
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