Why microblogging could be the next email
There's no doubt about it: 2009 is the year Twitter broke. But what's the point of microblogging and how can it help your business?
You know something’s hit the mainstream when Phillip Schofield mentions it on This Morning. But Twitter’s apparent overnight success took the best part of three years.
A prototype of the microblogging and social networking tool was built in two weeks in March 2006 and was launched publicly that August. A programmer called Jack Dorsey came up with the idea when he was writing software that provided realtime status updates for taxi companies. Twitter eventually became a company in May 2007. It’s estimated that over 1.78 million people are now signed up to the service, compared to just 100,000 a year ago. The company last year turned down a $500 million buyout offer from Facebook.
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